Thursday, October 27, 2011

Bicycle Chic Taking Off in Budapest

Continuing a theme of posts on how bicycling has become an emblem of urban chic (part 1, part 2) particularly for merchandisers, here are some photos from Budapest's newly expanded international airport terminal (formerly Ferihegy 2, now Liszt Ferenc 2). Since opening this summer, the terminal's new duty free shops have been decked out in a bicycling theme. The bikes are everyday-use type bikes and they're meant as a symbol of "urban life." They're being used to sell everything from handbags and thermos bottles to scarves.

One of the bikes on display is a "retro" bike. For background, there's an ersatz picnic scene, a small-town touch that might be at odds with the urban chic thing, but then again, I'm no merchandiser.

And then a typical Dutch-style bike, with step-through frame and flowers and angels and stuff.
An appeal to the female shopper, I reckon, although it seems to also have charmed my co-worker Miklós.

There were a few bike-shaped product displays draped with colourful scarves and stacked with scented bath oils -- much like my own bike.

1 comment:

Anonymous said...

how i wish that our country promote bikes. I find gas vehicles is a stupid way to travel if your workplace is just kilometers away from your home. that is why i am planning to use from now on my bike.

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