|From Shop window bicycles|
Here's a window display of a downtown fabric shop. I think this has been on view for some time, but as I passed by it yesterday, I was reminded of a blog post that my friend Jelica had sent me a couple months ago. It was about how cycling had become so cool and trendy that merchants have co-opted it for commercial gain.
They put their product in an ad next to a bicycle, and voila! All of sudden, it seems as young and hip and urban and environmentally chic and devil-may-care as James Dean on a fixie.
I'm sorry to say that the shop window above does not pull this off. This store looks no different today than it did 15 years ago. So the old bikes in the window don't look as much "retro" as they look just plain old.
Still, it's the thought that counts.