Continuing a theme of posts on how bicycling has become an
emblem of urban chic (part 1, part 2) particularly for merchandisers, here are some photos from
Budapest's newly expanded international airport terminal (formerly Ferihegy 2,
now Liszt Ferenc 2). Since opening this summer, the terminal's new duty free
shops have been decked out in a bicycling theme. The bikes are everyday-use
type bikes and they're meant as a symbol of "urban life." They're being used to sell
everything from handbags and thermos bottles to scarves.
One of the bikes on display is a "retro" bike. For background, there's an ersatz picnic scene, a small-town touch that might be at odds with the urban chic thing, but then again, I'm no merchandiser.
And then a typical Dutch-style bike, with step-through frame
and flowers and angels and stuff.
An appeal to the female shopper, I reckon, although it seems to also have charmed my co-worker Miklós.
There were a few bike-shaped product displays draped with colourful scarves and stacked with scented bath oils -- much like my own bike.
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